Thursday, August 4, 2016

Beacons and Professional Sports

Here's an article about the use of bluetooth beacons and their usage in pro sports arenas.  Here are some interesting stats lifted from the article:

  • 93% of all MLB stadiums in the US have deployed beacons, along with 75% of all NFL stadiums, 53% of all NBA arenas, and 47% of all NHL arenas.
  • In its first season using beacons, the 2014-2015 NBA-affiliated Golden State Warriors saw average transaction volume across items (including merchandise, food purchases, and seat upgrades) rise 87% from the prior season.
  • The Orlando Magic, another NBA team, reported average app adoption among fans reached 30% after it deployed beacons, compared to the industry standard of 5%. Additionally, the team experienced an increase of over $1 million in ticket sales due to beacon engagement and messages during the 2014-2015 season.

A related article on BusinessWire references Google's Eddystone protocol specifically.  Eddystone is the one that we've used here at Contextant because it's open.  It works with both iOS, Android and browsers that are "beacon-aware".  It allows your beacon to broadcast URLs, as well as something more specific if you have an app.  Beacons are big in location-awareness use-cases because they provide a fairly easy avenue to proximity based applications.  Which, if done right, is obviously why retail usage for it is skyrocketing.