And technological advancement often goes hand-in-hand with decentralization. Data analytics is starting to filter down to the department layer, where executives are increasingly eager to trawl through the mass of information on offer. Cloud computing, meanwhile, means that line managers no longer rely on IT teams to deploy computer resources. They can do it themselves, in just minutes. The decentralization trend is now impacting on technology spending. According to Gartner, chief marketing officers have been given the same purchasing power in this area as IT managers and, as their spending rises, so that of data centre managers is falling.
Monday, March 30, 2015
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